Website Search Engine Optimisation - A dozen must do’s!

To help Search Engines list your site or page as relevant to search criteria:

1. Ensure the Page Title is as meaningful and short as possible, with the more important keywords first
2. Ensure each Page Title is unique
3. Esure the File Name (URL) contains keyword(s), and is as short as possible
4. Ensure keyword(s) are in Headings, and are as short as possible
5. Ensure keywords(s) are in First paragraph, and are as short as possible
6. Ensure keyword(s) are in Last paragraph, and are as short as possible
7. Ensure keyword(s) have high, but ‘natural’, frequency
8. Ensure internal and, if possible, external links to pages use keyword(s) in anchor text
9. Ensure keyword(s) are in Meta Tags
10. If feasible use a Domain Name containing Keywords
11. Ensure the site is physically hosted in the country of the Domain Name
12. Ensure your site uses a sitemap and that site map is registered with search engines

If all of these elements are correctly actioned, search Engine rankings should improve within a few months - and don’t be tempted to cheat as it won’t pay off!